What Makes a Good Partner and How to Find One
A few days ago marked mine and my partner’s anniversary. I don’t know if she remembers…or if we should exchange gifts.
Not Every art director and copywriter becomes “official." From what I’ve observed ride or die creative teams are becoming less common. While I’ve worked with my share of art directors and copywriters, I always come back to old faithful.
My partner and I met in the basement of a bar – I promise it was at a networking event. We were both looking to get into the industry, she had just graduated from portfolio school, I on the other hand was bagging groceries at Whole Foods. We chatted for a bit, exchanged information and sent really awkward emails.
Fast forward a couple of weeks later and the next time we see each other is in the lobby of our internship.
Finding a partner won’t always be this easy. In fact, before my current partner I’d been taking out Craigslist ads and sending Twitter S.O.S’ searching high and low for someone to create spec work with. I was lucky to bump into Ariel.
Having a creative partner is very much like dating. You'll learn each others weird, creepy habits. You'll develop a comfort level where you’re able to share your off-the-wall ideas and not care if they think you’re batshit crazy. You will challenge them and they’ll tell you when your idea sucks. They’re there to help you defend ideas and have silent conversations with in status meetings. And they're there to support your cool, non-work-related projects.
Personally, having a creative partner is lit.
The best advice I can give on finding a creative partner is networking and looking within your circle. Look at people you work with, even if it isn't in your desired field. At Whole Foods I worked with so many artists, writers, designers
and even passed my business card along to a few customers. I just so happen to meet my partner through an organization where we were both members. Consider joining a group or club (AAF has tons of local chapters) where you can meet interesting people if your network is small.
You've connected someone who wants to create some awesome stuff, how do you know it's a good match? Again, like dating, you have to get to know each other. Even if it's a friend you want to work with, you may have dissimilar work ethics and professional goals. Having different life philosophies and outlooks are fine, and even encouraged, as they'll challenge you creatively; but a good creative partner will want to achieve the same goals.
Alright, you’ve found your creative soul mate the only thing left to do is get to work!
P.S. the best thing about creative partners vs IRL partners, open relationships aren't taboo. So feel free to switch around and mix it up.