Required Reading I
When I was getting my book in front of everyone I could, a very kind recruiter took time to review and critique my work. I’d been getting feedback, but she was honest, my book needed some work. Ok, a lot of work. She recommended I pick up a copy of How to Put your Book Together and get a Job in Advertising by Maxine Paetro. Give or take six months of reading it, I revamped my portfolio and started interning at an agency in Chicago.
I’m not saying this book is the golden ticket to an agency, but the advice within the pages is golden. If your school, like mine, never really explained what the hell a portfolio is I highly recommend you grab a copy. It’s a very easy to follow and quick read that could help jumpstart your career.